Sales and marketing
No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.
Brand awareness: making your mark
Brand building can be a powerful growth strategy for businesses of any size - large,... Read more
The value of a marketing plan
For marketing to be effective, whatever the size of the business, it is important to work... Read more
Assess your competitors
Do you know what products or services your competitors are selling, how they are... Read more
Direct marketing
Direct marketing involves targeting individuals, preferably by name, with information... Read more
Growing the top line with a marketing audit
A marketing audit enables you to review your company's strengths and weaknesses,... Read more
Promote your business: PR
From the point of view of business, the media’s insatiable quest for the new and... Read more
Promote your business: advertising
We are surrounded by advertising in our every day lives. Viral online campaigns... Read more
How much to spend on marketing?
Small businesses often do not know how much to spend on marketing. Decisions on... Read more
Promote your business: marketing
Marketing, simply put, is the action of persuading customers to identify with and then to... Read more
Sell benefits not features
Before selling your product or service you need to establish what makes it sellable and... Read more
SWOT analysis - look before you market
It is one thing to be aware of all the things you should be doing; it is another to find... Read more
Distance Selling Regulations: an introduction
With more and more businesses now selling online, it is important that they bear in mind... Read more
Advertising: complying with the rules
As from May 2008, a set of new rules, aimed at protecting people from unscrupulous... Read more